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Tune in on July 16 for a deep dive into full-funnel measurement — a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey.
Data Poem, Optimine and Transunion will present case studies of full-funnel measurement projects they conducted for different clients, carefully selected by the ARF Attribution Working Group through a rigorous screening process. These presentations will explain the approaches, data sources, and KPIs the companies used and what they learned from their analyses.
Afterwards, the presenters will engage in an interactive discussion on the innovations that full-funnel measurement is bringing to marketing performance assessment, as well as the challenges that come with it.
Don't miss this opportunity to gain an understanding of:
- What full-funnel measurement is.
- The kinds of campaigns in which it can be deployed.
- How the analysis can be set up to determine the relationships between upper-funnel tactics on lower-funnel KPIs.
- The benefits brands gain from adopting a full-funnel perspective.
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